Wineries, Distilleries, Breweries, and Importers can sell their products to trade Buyers in all 50 states. The Merchant23 Marketplace empowers Sellers by simplifying the obstacles of the complex Three-tier System. Sellers have confidence knowing that any purchase order in any state can now be fulfilled.
On and Off Premise Buyers deserve simplicity. Merchant23’s searchable online marketplace makes buying wholesale alcohol effortless. Buyers select the products they like, add them to their cart, and create a digital purchase order. Orders arrive directly to their store or warehouse through an in-state Distributor.
Our Distributor partners gain access to different accounts and have a new way of generating revenue. Products sold through Merchant23 only need to be cleared into the state, which enables our distribution partners to make more money without taking any resources from their sales and marketing teams.
There are two models for wholesale alcohol sales in the Three-tier System: the Merchant23 Model and the Conventional Model.
Use this chart to visually compare the different: