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Something for Every Trade Professional

Merchant23 brings together licensed Sellers, Buyers, and Distributors of alcohol. Through our network of clearing Distributors, any Buyer in the United States can source and order wholesale alcohol products directly from Sellers. Full transparency, instant communication, and no contracts.

Sellers Merchant23

With Merchant23 you have a clearing Distributor in every single state. Rest easy knowing that any purchase order can now be fulfilled, and you never have to turn down an interested Buyer again. It's completely free to join, and there are no long-term contracts.

POPULAR FEATURES

Free to join   No contracts    Own your inventory

 

On and Off Premise Buyers deserve simplicity. Merchant23’s searchable online marketplace allows you to purchase unique, wholesale alcohol products, effortlessly. Simply select the products you like, add them to your cart, and create a digital purchase order. Orders arrive directly to your store or warehouse via an in-state Distributor.

POPULAR FEATURES

Source new products   Create POs   Buy Direct-to-Trade

 

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Our distribution partners gain access to different accounts and have a new way of generating revenue. Products sold through Merchant23 only need to clearing and delivery. This enables our distribution partners to make more money without taking resources from their sales and marketing teams. 

There are two models for selling and buying wholesale alcohol within the Three-tier System: the Merchant23 Model and the conventional Model.

Use this chart to visually compare the different:

  •  Methodologies
  •  Benefits
  •  Costs
  •  Statistics
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