In todays market, there are thousands of wine, beer, and spirits products waiting to be discovered by Buyers. Sourcing these unique products used to be very time-consuming and bringing them in was next to impossible. Using Direct-to-Trade, Buyers can now purchase the products that they want, when they want them.

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Frequently Asked Questions

Who will be my Distributor of Record?

Merchant23 has partnerships with Distributors in every state. Oftentimes we have multiple partners in each state based on each Distributors' volume capacities. We work primarily with local Distributors, and larger regional Distributors when necessary.
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What is this cost of joining?

Joining Merchant23 is FREE.  When you create a Buyers account you will be able to view the wholesale case pricing on all products and create digital purchase orders. Simply check out like you would on any website. 

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When do products arrive?

Products arrive in 1-8 weeks depending on the laws of your particular state. If you're the first account in your state to order a specific product (well done!) the item may need to get registered or price-posted. But don't worry, we'll keep you up-to-date on your order.

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How do I pay?

You will be invoiced by the Distributor of record for the listed price of the product in the Marketplace. On negotiated orders, you will be invoiced for the agreed upon price. Net payment terms are 30-45 days. 

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Merchant23 Buyer's Guide

The Buyer’s Guide is a comprehensive overview of the Merchant23 Model including:

  • How to buy Direct-to-Trade
  • Creating a Buyers account
  • Tips for navigating the Marketplace
  • Increasing margins and driving sales
  • Details about our distribution partnerships
  • Invoicing & payment
  • Why Merchant23 is right for you
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What Buyers Are Saying

Merchant23 has given me the freedom to order samples, taste them with my team, and purchase wine with ease. This tool is going to change the wine sales industry for the better. I'm excited to see the evolution of this company!

Mark Bright Co-Founder & Sommelier, Saison SF

A true game changer. So much pain and waste and markup can be spared with this updated and technically proficient approach. It makes everything easier and empowers small businesses. What's not to like? 

Darien Brocco Wine Director, Calave Bar

Merchant23 gives me the ability to find great values for my customers that separate us from other wine retailers. Merchant23 is the partner that I have searched out for in my many years in the wine business.

Larry Venezia Wine Buyer, Giles Wine & Spirits

Get started today by creating your free account. Unlock wholesale pricing and join the network of Buyers who prefer Distribution Simplified.


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