About Us

Merchant23 is a peer-to-peer (P2P) community marketplace for the wine trade. This functions as a trusted platform for wine professionals to register as sellers or buyers so they can market their wines or make purchases at wholesale prices. Merchant23 works with a select distribution network that allows community members to ship winery-direct in 50 states. By using Merchant23 retailers, sommeliers, and beverage directors can connect directly with wineries, order samples, negotiate pricing, and place orders at their convenience.