merchant23 logo is a peer-to-peer community marketplace for the wine trade. We function as a trusted platform for wine professionals to register as sellers or buyers so they can market their wines or make purchases at wholesale prices. Merchant23 works with a select distribution network that allows community members to ship winery-direct in 50 states. By joining retailers, sommeliers, and beverage directors can connect directly with wineries, order samples, negotiate pricing, and place orders at their convenience.