merchant23 logo is a Direct-to-Trade marketplace for the adult beverage industry. Wine professionals to register as Sellers or Buyers to market their products or make purchases at wholesale prices. Merchant23 works with a  distribution partners in 48 states for clearing and compliance. By joining Buyers (retailers, sommeliers, and beverage directors) can connect directly with Sellers (wineries, breweries, and distilleries) to order samples, negotiate pricing, and create purchase orders instantly.